Province of Cuneo
Established: 1981
Owner: Chiara Boschis
Winemaker: Chiara Boschis
Production: 30,000 bottles
Hectares under vine: 6
Viticulture: Certified Organic

The Boschis family purchased E. Pira & Figli in 1981, propelling the young Chiara into a role significantly different to that intended by her economics degree. The family was, until recently, proprietors of Barolo’s historic Giacomo Borgogno estate (Chiara originally learnt her wine-making skills from her brothers) but she brought her considerable determination, charm, patience and confidence to bear on raising the quality and image of Pira to that which it enjoys today. Her philosophy is to craft wines that marry the extraordinary power of Barolo with approachability, promoting great aromatics, lush textures and elegance. This has been achieved through strict vineyard management, careful selection and impeccable vinification techniques. Beginning as one of only two female oenologists working in Barolo, Chiara is nowadays regarded as every bit the equal of her peers.

Chiara has recently been joined by her brother Giorgio, and the two have expanded their Barolo vineyards to now include Mosconi and Ravera in Monforte and Gabutti in Serralunga.